Walking into the boutiques, you will be immediately transported into the pink, feminine, and romantic feel of the 1930s. From there you will be welcomed by Phoenix’s team of knowledgeable and talented Makeup Artists known as The Pink Ladies . The boutiques stock Phoenix’s wide range of bespoke cosmetics and The Pink Ladies are on hand to skilfully provide an array of beauty services.
“We want to our customers to find a make-up artist they relate to, who they can see every few months for an update on colours and products – just like they’d see their hairdresser”
“With the boutique, I’ve tried to create an environment in which our customers feel relaxed and at home. I want women to feel welcome to stay as long as they want, have fun, feel glamorous, and not feel intimidated in any way,” says Phoenix.
Makeup Artist Phoenix Renata is the creator of New Zealand’s leading makeup line. Phoenix’s creative talents led her to pursue her childhood dream of designing a cosmetic label for New Zealand women. Phoenix has worked extensively in the makeup industry since the age of 15. Her portfolio showcases work for New Zealands top fashion designers, Zambesi, Trelise Cooper, Annah Stretton, and many more. Phoenix has worked extensively in film, television and fashion fields. At the age 19 Phoenix developed her own makeup line and at 21 opened her first makeup boutique selling exclusive her own range of Phoenix makeup. Phoenix is the first and only NZ Makeup artist to have her own consecutive Makeup shows at NZ Fashion Week.
“Renata is one of the most driven business people I’ve met in this job”- Nick Smith, NZ Herald, Business.
Now, Phoenix Cosmetics has 8 stores nationwide and a beauty school based in Auckland alongside a successful wholesale business providing kiwi salons with beauty products and accessories.
Phoenix began collaborating with NZ Designer and entrepreneur Annah Stretton and in 2011 Phoenix opened various new stores with Annah Stretton where makeup and fashion combine, the Birds of a Feather concept. Phoenix works extensively with Annah on various projects and businesses.
“Eyebrows are the window frames to the soul” - Phoenix Cosmetics
Named ‘The Eyebrow Queen’ by colleagues and clients, Phoenix earned her unusual moniker through obvious expertise in eyebrows, which she believes give women “so much power and confidence”. The NZ Herald recently named Phoenix the ‘Brow Expert’.
Phoenix Cosmetics has seen a lot of action since its conception. Projects include major NZ fashion shows, TV and film, magazine and artistic shoots, launches and shows, theatrical and musical makeup, even a charitable project where Phoenix developed a fashion calendar and raised $6000 for the NZSPCA.
Phoenix Cosmetics has been named the number one beauty store in New Zealand by Katie Newton of Sunday Mag.
Metro Magazine voted and crowned Phoenix Cosmetics with a Best Brows Award, Best Makeup and Best Eyelash Extensions.
“Phoenix really is a walking, talking, beauty bible’ - FashioNZ.